Launch Fast Launch Often!
Launch Countdown to 2:22 02.22.2022
Today we will talk about launching and while we are at it, advocate for builders to launch early and often. Most consider launching a big deal, in our entrepreneurship section we will discuss launching as it relates to startups.
In the spirit of the topic, we have committed to launching an alpha on Tuesday. This is Part I of the Launch Countdown series where we will give daily updates up until the planned launch at 2:22 02.22.2022. . The format will be to kick off with a shameless plug for AllSpark, add some entrepreneurship content and close with some info reveal about our company.
Make sure to follow our company page [in]/getAllspark and our founder @founderYonz. Furthermore, AllSpark is sponsoring W3B, a hacker community for people invested in building a better consumer internet (W3B Discord invite). We will continue to drop easter eggs across our social and community channels so keep an eye out.
Launch Fast Launch Often!
I am currently in the YC StartupSchool winter 2022 build sprint (not to be confused with the YC incubator program) and to my surprise, I learned that everyone launches many times. I had always thought launches were well-choreographed endeavors with the entire team, press kit and marketing groups just primed for the moment the launch button is pressed.
I quickly learned from founders like @andiesearch that that is rarely the case for new companies. YC Partner Kat Manalc does a great job breaking it down for first-time founders like myself in the popular How to Launch (Again and Again) YC library content. Kat mentions the following different launches:
Friends and Family Launch
Request access launch
Social media / blogger
Pre-order, New feature, Press... You get the point, there are many types of launches.
One of the biggest reasons for delaying a launch is to reduce the noise in the ensuing consumer feedback by building a public-ready product. However, as I now have publicly committed to launching on Tuesday, I am realizing a big component was an underlying fear of rejection. I started to notice this underlying fear when I shared a walkthrough video with my closest friends and did not receive the immediate fanfare and unfettered commitment to AllSpark's vision of a composable, user-centric and private consumer internet platform.
I hope this reaches someone that is hard at work building a product, try getting a dirty version out as soon as possible to get actionable customer feedback. Even if the feedback is noisy there may be a few key insights that you immediately know to be true as soon as you hear them.
What’s the product?
I can't reveal all that just yet but, AllSpark is a company built to streamline the internet experience of our users. Today our internet experience looks like this:
But we deserve an internet experience that is composable, user-centric and private by design.
Thank you for reading,